You are in competition with other independent opticians as well as the multiples. It is important to find a way to stand out and differentiate yourself in your optical services.
There are many ways you can ensure your practice thrives in a struggling retail landscape. Today’s customers are more demanding than before, expecting instant and convenient solutions. With that in mind, providing a personalised product and service to your patients can be crucial in helping your practice grow.
Dispensing personalised lenses to your patients
offer your patients personal and advanced vision. Today’s patients like to be well-informed about their own health and ailments. But there is a common misconception among patients that all lenses are the same. This is not the case.
Eyecode lenses capture the unique code in each individual eye and use that data to calculate the design for each gaze direction. No matter where you look, you get the most precise vision. Providing a comfortable, instant vision that is tailored to each patient’s visual capacity and behaviour.
What is Eyecode?
Eyecode is a technology exclusive to Essilor, and produces the most individualised lenses. The measurement is performed via a Visioffice 2
or a Visioffice X machine and takes 30 seconds.
Only Eyecode lenses use actual 3D measurements of the Eye Rotation Centre (ERC) of each eye. All other lens designs use assumed values for the ERC measurements. Which can differ up to 30% from patient to patient.
Eyecode lenses use actual ERC data for each eye as the new reference for PD and fitting height. They are up to five times more precise when compared to a lens with no personalisation.
Eyecode data combines the real 3D position of the ERC plus the natural head posture to provide the best visual quality in each gaze direction.
The three levels of personalisation; eye data, frame data and behaviour data, work together to tailor-make the most accurate lenses for your patients.
Benefits of Eyecode for your optometry practice
It provides many benefits to both your practice and your patients.
For your patients, they leave with the most precise vision no matter where they look through the lens. They understand the benefits of having the extra measurements, and what it means to them. With their made-to-measure lens, they enjoy greater accuracy and clarity in their vision.
This increases your patient satisfaction, which is a top priority of any optometry practice. Offering a bespoke service and product can help to differentiate your practice and give you a competitive advantage. This, in turn, enhances your revenue from current patients and attracts new patients.
Find out more today about Essilor Bespoke
, and unlock the potential of your independent optometry practice.