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For eye care professionals

Transitions lenses return to TV!

11 June 2019

Learn where our Transitions national advertising will be featured. 
Yoon is back on TV to share how Transitions lenses allow her to be 100% free to do what her heart desires, knowing her eyes are 100% protected from harmful light and owning a 100% stylish look. 

For our Transitions advertising this year we will be featuring Yoon across a number of channels including TV sponsorship. A 30" TV commercial will be broadcasted through Video on Demand catch up services when programmes are viewed  through TV, mobiles, Tablets and PCs. The ad will appear on premium networks including All 4, Really, Eden, W and Drama.

There will also be a comprehensive digital strategy allowing us to profile and target individuals online for Transitions lenses. Other online activities include Pay per Click (PPC) advertising and Search Engine Optimisation (SEO) both of which have been active since May this year.

Watch the advert:


Increase your local awareness of Transitions lenses. 

With Transitions being featured on TV, we are here to help you build your local campaign. As an Essilor customer you have your very own personalised marketing consultant who can help you create your own local campaign. Following an initial consultation, your consultant will put together a plan for your business and will do all the work needed to get it up and running.

Talk to the team ›


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