In a modern world that is constantly moving towards a digitally-driven lifestyle, it’s clear that patient expectations are evolving and becoming more demanding. As the high street is suffering challenges in the form of customer footfall and the growth of online marketplaces, the shopping experience is changing. This includes the traditional optician practice, where independent opticians are falling behind when compared to chain brands.
With that in mind, we present Essilor Bespoke
; a business growth strategy designed to help independent optical practices.
What does Essilor Bespoke mean for independent opticians?
The Essilor Bespoke strategy is designed to help optical practices stay ahead of industry changes, and to be able to take advantage of the right opportunities. The Bespoke strategy is based on 4 important pillars to help achieve this; business consultancy
, training and support, technology and personalised lenses.
Becoming an Essilor Bespoke practice means you will have the chance to tailor your vision solutions to your patients’ needs, as well as strengthening your business model.
The inspiration for Essilor Bespoke came from a Foresight report
that discussed the impact of technology on the UK optical sector. The report was commissioned by The Optical Confederation and The College of Optometrists. Its purpose was to make sure the optical sector is equipped to understand the impact of technology and ocular medical developments.
The report wanted to make clear that the growth of digital technology is altering the expectations and habits of both consumers and businesses.
How does Essilor Bespoke work?
We have a dedicated team who support all our Bespoke practices, helping to analyse your optical practice and to formulate a tailored growth strategy. Trends have shown a decline in independent practices over the years, and so Bespoke offers a helping hand for those practices to keep up with the changes and to futureproof their business.
Essilor Bespoke can help you to become forward thinking in your approach to your optical business, and offer advice on acquiring new customers. By essentially providing a business partner for your practice, together we can create a long term growth strategy.
Our Bespoke service will offer additional training and support
to help you improve your services, whether it’s understanding the newest optical technology or implementing digital advertising for your practice.