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For eye care professionals

Top tips to improve patient care

20 November 2019

In almost every industry, advancements in technology are offering new ways to achieve your business goals...
Running an efficient practice can be a challenge in today’s industry, with challenges including competitors, savvy patients and ever-changing technology. Finding ways to constantly improve the patient experience is key to achieving a successful practice, but not always necessarily easy.
By partnering with Essilor Bespoke, there are a number of different methods through which you can accomplish a better level of patient care and patient services. It’s important that you are able to adapt to new patient expectations and ensure your practice stays one step ahead.
In our latest blog, we take a look at some of the top tips to improve patient care.

Investing in new technology

In almost every industry, advancements in technology are offering new ways to achieve your business goals. In optometry, where accuracy and precision is key, the right technology can revolutionise the way you measure patients’ vision.
Optical technology can include measuring devices, digital display units and digital advertising in order to reinvent patient experience. With Essilor Bespoke, you can have access to exclusive technology that offers precise measurements and provides an immersive experience for your customers.
Differentiating yourself from your competitors is essential. What’s more, new technology can also pique the interest of younger patients, helping you to expand your patient base.

Work alongside a business consultant

Enlisting the help of a business consultant can provide your practice with a fresh pair of eyes; someone to help you develop the right strategy for your practice moving forward. An Essilor Bespoke consultant can analyse your practice for you, saving you precious time and resources.
It’s important that you can notice shifts in the industry and adapt to industry change, or else you may find yourself getting left behind. When it comes to patient care, consider the whole experience that comes with visiting your practice, and how you could improve it.

Ensure your staff are trained

Your staff are instrumental in enhancing patient care in your practice. All those working in your practice should be professional, knowledgeable and approachable. Make sure your staff are trained in the latest technology as well as being able to answer patients’ questions about any part of their eye health.
A strong team ethos can help to drive decision making and motivation, which translates into better patient care through being able to offer expert advice and instilling confidence in your patients.

Offer something unique

Consider what will make your patients come back to your practice, and what will leave them feeling satisfied and pleased with their visit. Personalisation is becoming a must-have across many industries, and optometry is no exception. By combining staff expertise and new technology, you can offer bespoke lenses based on patients’ exact measurements.
This allows you to offer revolutionary patient care, with the most advanced vision solutions available.

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