For this years World Sight Day on 11th
October Essilor is shining a light on road safety. We're calling on drivers to “put vision first” and improve their vision habits before driving to cut the risks of collisions and deaths.
We have adapted this international campaign to help independent opticians with in-store posters and social media campaign packages and a new message.
Reason behind the campaign
Our Corporate social responsibility director Nigel Corbett said:
“Our message to drivers is that we all share the same roads, yet poor vision is an area of unaddressed disability with massive public road safety consequences from drivers whose eyes are not fit for the road or who are simply a victim of dangerous winter glare.
“We are urging drivers to adopt three habits - to check their vision regularly, to wear appropriate glasses and to protect their eyes from glare.
“We are using the October timing to educate drivers about the increased risks of glare and accidents in the early morning and late afternoon when the sun is low on the horizon, and during the longer hours of darkness when 85% of drivers experience dangerous reflections on glasses from oncoming headlights, traffic lights and street lamps.
“Our message will be that drivers should also check that their lenses or sunglasses protect them from glare, on the grounds of safety as well as personal comfort, and we predict an uplift in people asking about this, and about vision examinations.”
Follow the campaign on social media @ECP_Essilor #PutVisionFirst
How you can get involved!
To help you spread the message locally we have created a free poster pack or open day pack for you to use in practice. We will be sending these to your practice all you have to do is order below.
We also have some digital banners for you to spread the word on social media.
Download now >
We're giving you the chance to win a prize!
Once you have received your pack send us a picture of your practice window decorated for World Sight Day and sharing it on Twitter or Facebook mentioning @ECP_Essilor on Twitter and @EssilorUKForECPs on Facebook with the hashtag #PutYourVisionFirst for a chance to win one of the three prizes below:
Corporate go-karting for all staff members in the practice
Lunch vouchers for all staff members
The competition will run from the 11th October to 5pm 19th October 2018. The winner will be selected at random under independent supervision and notified within 5 working days of the promotion closing date.
Read the terms and conditions here >
Thank you to all who entered!
The winning entries are:
1st prize goes to H J Wheeldon
2nd prize to Salter Opticians
3rd prize to Lunettes