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For eye care professionals

The effect of optical instruments on patient satisfaction

01 September 2019

Technology can play a huge part in what a patient expects from a visit to the optometrist.
Having satisfied patients at your optical practice is probably the number one priority on your list as an optometrist. After all, if you aren’t meeting your patients’ needs, what is the point?
In today’s competitive market, patients have an abundance of options when it comes to opticians, from multiples to independent practices. How are you going to ensure that patients choose you, and keep coming back to you? Being able to meet their needs and expectations is key in today’s optical landscape, but how do you manage that?
The most important aspect of your practice is the optical instruments you invest in, so it’s worth considering what equipment will help to drive patient satisfaction and practice efficiency.

Understanding your patients’ needs

Running a successful optical practice is down to how satisfied your patients are with your service. With that in mind, understanding what your patients expect from their optometrist is key.
Convenience is the number one driver for many consumers, which is good news for independent, local optical practices. However, technology can also play a huge part in what a patient expects from a visit to the optometrist. In a world driven by the latest gadgets and digital insights, it’s important that your practice is implementing optical instruments that take advantage of new technology.
Not only does this instil confidence and reassurance in your patients, it proves your position as a leading optometrist with quality instruments and access to cutting-edge technology that will benefit the health of the patient.
Today’s patients are lot savvier than previously, and will carry out their own research on their health thanks to online search engines. With this in mind, as an optometrist you should also be able to provide patients with educational insights into their eye health, to give the patient better wnership over their health. This can play into a positive customer experience that is now expected.

How to choose the right instruments for the job

The optical instruments you use can have a huge impact on patient satisfaction, as well as ensuring your practice is operating to a high standard. The latest modern instruments can offer an array of benefits, including accurate measurements, automated operations and fast response. Some are even equipped with wireless connectivity.
Providing minimal room for error and a lot of room for impressive, detailed results, your patients can walk away with a full understanding of their visual capacity and eye health. Intuitive optical instruments can feed into that positive experience, with satisfied patients who understand exactly why they have been dispensed their lenses.
Take a look at our wide range of practice solutions and equipment, including pre-test optical instruments.

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