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For eye care professionals

The importance of training your staff

13 September 2019

Within an optician’s practice, it is hugely important that your staff are highly trained and confident within their role.
Within an optician’s practice, it is hugely important that your staff are highly trained and confident within their role. This goes for optometrists, assistants and interns or students. Technology and approaches can change all the time within the medical, marketing and sales industries. Together with patient expectations, your staff should be able to accommodate patient needs without a second thought.
 
In a world driven by digital devices and solutions being available at the touch of a button, patients are beginning to expect much more from professionals. Make sure your staff are able to meet these expectations with the Bespoke service.
 
The importance of training your staff is huge; it could be the difference between a successful practice, and one that loses patients to competitors.
 

Understanding the patient journey

The service that modern patients expect now requires all staff in an optician’s practice to be knowledgeable across all areas of the journey. Whether you have a patient who is brand new to eye examinations or wearing lenses, or a regular patient you have been seeing for years, it’s key that you are able to provide an expert service for their needs.
 
Being able to offer guidance and support for every part of the patient journey is something that can only come from being trained yourself. If you feel your staff need to brush up on their understanding of your product range or eye care services, it could benefit your practice to provide some training sessions.
 

Opportunity to dispense personalised lenses

The optometry industry is constantly evolving and it is crucial to keep up for fear of losing out to competitors. One of the biggest selling points for any optician’s practice is the ability to dispense personalised lenses to patients.
 
By introducing new dispensing and measuring tools, and training staff to use them competently, you can open up a whole new opportunity for your practice. Lenses that have been individually tailored to each patient will quickly reflect on your practice’s reputation, ensuring the best possible patient experience.
 

Ability to use the latest technology

By utilising a service like Essilor Bespoke, your practice gains the time and resource to train your staff on the latest optometry technology. This includes new equipment, advanced instruments and even marketing technology too.
 
Not only does this give your staff a chance to provide a better service to patients, but it can help to propel the awareness and success of the practice forward too.

Find out more about becoming an Essilor Bespoke practice today!

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