Adapt your optical practice and anticipate the present and future changes in the industry
Take a look at what branding actually means for you
What ECPs need to know about the changes in the optics industry since the Ecommerce.
Changing environments mean staff should think about widening their scope of work
How to deal with the rise of the ‘expert patient’.
Embracing training and a new ways of dispensing will see you surpass the competition.
How to think strategically about new products and manage patients' expectations of them.
Here's our quick guide to successfully advertising your services digitally.