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For eye care professionals

Understanding the future of optics

A range of optometry business advice on how to adapt to the future patient

 

Why are customer expectations changing within the optical industry?

Find out how, as a modern ECP, you can adapt to patients new expectations.

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Understanding your target audience in 2017

Knowing patients' priorities is invaluable when selling high end frames and lenses.

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What the future holds for independent ECPs

Infographic sharing what the optical industry, marketing and sales looks like in the future.

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Modern independent opticians: staying ahead of the tech

Change and differentiate what you offer, in order to rise above those competing on price.

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The state of the competition for independent ECPs

The current competition and what you can do to stay competitive.

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The importance of digital and its place within your independent practice

Is your optical business ready to embrace the digital change?

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