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For eye care professionals


Birmingham NEC - 30th March - 1st April

Visit our stand A80 where this year we will be taking the opportunity to launch not one, but two BRAND NEW innovations that will reinvent your practice.


Our new innovations!

Vision R 800

Vision R 800

We will be reinventing refraction at Optrafair this year, with the launch of the Vision R 800 digital phoropter. For many years, subjective refraction techniques have gone unchanged...

This is a new era of refraction: the phoropter’s continuous power changes make refraction more precise and easier to perform resulting in more accurate prescriptions for patients and helping them discover the full potential of their vision.

To celebrate this launch we are offering an exclusive discount 10% off orders placed at the show, upon presentation of the voucher included in your delegate bag.

Visioffice X

We will also be introducing delegates to the newest generation of optical measuring systems with the launch of our Visioffice X, which will reinvent the customer experience in practice.

The Visioffice  X offers an even more reliable precision of results. A state-of-the-art measuring device that supports personalised lenses, with precise measurements at one tenth of a millimetre and a memorable patient experience that will help differentiate your practice.


Visioffice X 

Even more to the stand



Transitions will have a special feature at this years Optrafair as part of our stand to celebrate the launch of new Transitions Mirror lenses.

Come and chat to our Transitions Consultants to find out more!

Essilor instruments

Meet our Instruments team who will be on hand with a large range of Optometry equipment to showcase and provide demonstrations. Help increase footfall, improve lens sales and maintain customer loyalty.

They will also be available to show you the OrCam My’Eye 2.0 low vision aid which is creating a lot of interest within the optical community. Essilor are hoping to raise awareness of this amazing low vision technology and help make it more widely available through the UK independent opticians.
Bespoke Consultancy

Meet our Bespoke team

Find out how we can transform your business by speaking to one of our Bespoke team. They are dedicated to supporting your practice with enhanced commercial training and highly innovative technology for lens personalisation.

The Bespoke program offers ECPs the opportunity to bring their practice into the 21st century and offers the best patient experience.

Book your place on our CET workshops

During all three days we'll have two workshops for you to attend (Booking in advance is advised as there are limited spaces): 

Skills Workshop: Sunwear Mini Lab

This ‘hands-on’ session will explore some of the fundamental principles of sunwear lenses available from a range of suppliers on the UK market today. The purpose is not only to have some fun playing with Science, but to observe hands on how the latest sunwear performs whilst discussing in practice actions with peers.   

Peer Discussion Group: Do we all need a boost?

A peer discussion comprising on 4 tasks exploring the need for enhanced single vision lenses. It comprises of 2 case studies, a discussion on different manufacturer options available and a discussion on what these lens type claim to resolve. 

We are now fully booked for our CET workshops. 

Win a Nautilus - The future of dispensing!

Natuilus is a virtual reality dispensing aid designed to help your practice provide an immersive patient experience. Recommending a lens will never be the same again.

At Optrafair we will be giving one lucky person the chance to win a Nautilus!!!

Visit the stand and have a trial of our virtual reality dispensing aid and you will be entered into our prize draw. T&C’s apply.