Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Read more about the individual cookies we use and how to recognise them by clicking here.
By clicking "Allow Cookies" you agree to such use. Read more about the individual cookies we use, how to recognise them and how to withdraw your consent by clicking here.
For eye care professionals

Tools for growth

Business tools developed to grow sales

As a Varilux Lens Specialist you will benefit from having access to three exclusive tools designed to grow your practice.



Get access to nationwide campaigns and exclusive offers.

As a Varilux Lens Specialist you have access to all current and future campaigns Essilor has to offer.


Best Visual Solutions:

As an independent optician being part of this campaign gives you a variety of benefits that you can offer your patient to give them the best visual solution:

  • 50% off second pair of Crizal lenses
  • Patient finance allowing the patient to spread the cost of their lenses for 10 months interest free
  • keys to Best Visual solutions training. 3 CET points

Optician Finder

Appear when consumers look for an opticians via essilor.co.uk

60,000 optician searches and counting. We are working hard to increase traffic to www.essilor.co.uk and increase the number of store locator visits and bookings. Every natitional campaign is built around the idea of driving consumers to you via our store locator. 


Essilor store locator

Be found by thousands of consumers

Being a Varilux Lens Specialist ensures you feature on our optician finder. Search parameters and filters help user locate an independent optician at a distance that suites their requirement.

When a user finds an independent optician they wish to explore, they can directly book an appointment, visit the linked website or display the route from their immediate location. If the user requires further information they can navigate to the optician profile page.

Be found by thousands of consumers

You can personalise your profile so that users can discover your opening times, read about your practice, discover which lenses you dispense and of course book an appointment with you. Moreover, you can standout by choosing different banner images, which displays at the top of your profile page.

Essilor store locator


Personalised Contact

Weekly support from a personal Essilor contact. 


Customer Support 

If you reach the required criteria to become a 5 star or signature you will have access to a personal contact in our customer support centre. No matter how big your goals or questions is, your very own personal support has the knowledge, training, and resources to help you quickly.


CET events available with being a Varilux Lens Specialist
Learn more