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For eye care professionals

Personalised Marketing

A team who understands your marketing needs


An experienced team dedicated to delivering bespoke marketing support.
We partner with you to offer marketing support tailored to your business requirements.
We can help you with local advertising, Social Media content, billboards, window displays and anything in between.

  • Practice benefits
    Get access to an experienced Essilor marketing team to help you achieve your marketing goals
  • Recommended for
    Practices looking to expand their marketing reach and acquire new patients
  • Invest your VLS points
    Utilise your VLS points to create a personalised marketing campaign and promote your practice

We have ideas for every marketing channel

Whether it is supporting a promotion or a big practice anniversary let Essilor help you to promote your practice. We can use our knowledge and expertise to be your own ‘pop up’ marketing department when you need us.

Door Drops


Find new patients with a targeted mail drop. We offer targeted doordrops with data puchase or postcode selection. We can design the artwork for you and manage the print and post service.


Out-Of-Home Media


We can locate and book local outdoor poster sites in your area. From the telephone box on the corner, to a large billboard on the roadside. 

Information on Press advertising


Advertising in local press and directories can be an affordable and effective tool for small businesses. Our services include sourcing and booking press, advert design and publication audit including circulation, target market and catchment area.

Contra Vision®


Make your practice standout with a striking window design. Contra Vision is a special brand of window vinyl that allows you to see out of the store but visibility is blocked from the outside. Graphic design and size is made to measure to your window and is professionally fitted.

Radio advertising

Radio reaches the right people, in the right numbers at the right time. So, leverage the attention of commuters or home radio listeners by placing your brand on the local air waves.

Web Design

Nowadays, consumers search and discover brands via their mobiles. Websites today need to deliver a mobile friendly and engaging experience. Our web design partners will support you in evolving your website into an effective online destination.

Paid Media


Advertising your brand to your local target audience can be a daunting task. Paid media tactics such as Google Adwords or social media advertising can amplify your brand presence. Our friendly support agency will introduce you to a number of online platforms and work with you to a manageable budget.

Point of sale (POS)


Order POS online from the comfort of your desk for selected products and campaigns; posters, cubes, window stickers, patient leaflets. We can also produce any bespoke items that you may require. We have a comprehensive range of materials and finishes at our disposal and can accommodate single items to large print runs.

How personalised marketing works

VLS Loyalty scheme points

Spend your loyalty scheme points on marketing opportunities to help increase patient acquisition or retention.

Your budget

We work with a range of budgets. It's our focus to maximise every penny you invest to help you meet your marketing goals. If you don't have enough VLS points we can invoice you for the full amount.

Meet our personalised marketing team


Personalised Marketing for the North of the UK & Ireland
Ethan from Essilor Trade Marketing


Personalised Marketing for the South East of the UK
Claire from Essilor Trade Marketing


Personalised Marketing for the South West of the UK

Sarah from Essilor Trade Marketing




Looking to transform your marketing?

Let us know and we can organise a phone consultation to share ideas and find the best route to grow your practice.
Contact us