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For eye care professionals

Are You Ready to Reopen Your Practice?

15 June 2020

Find out how Transitions® lenses can help you fastrack your practice restart following the COVID-19 lockdown period.

As the lockdown measures begin to lift, it's time to think about what you can do to restart your practice in a new standard, and Transitions® lenses are here to help.

Consumer changes


The pandemic has made many of us realise that our health is invaluable; this includes the health of our eyes. We want to do more to improve our wellbeing, whether through exercise, diet or by just making little changes to our daily lives.


With many people working from home, there also has been an increase in screen time that can lead to eye fatigue. You may have found yourself dual screening more often looking from your phone to computer screen to tablet. Screen brightness and close up work can negatively affect visual comfort. 



It has also become apparent to us that we touch our face and eyes hundreds of times a day and are looking for ways to reduce this in the new normal.


More and more consumers have taken to pre-researching online, so an online presence and support is necessary.

Evolving your practice recommendations


Thanks to this real focus on health and wellbeing; consumers are more receptive than ever to hear about additional health benefits and protection. 


Therefore, our priorities in practice may need to evolve to meet these new needs. Reinforcing health and safety is a new reality allowing us to make recommendations with fantastic health benefits—for example, UVA and UVB protection and protection against harmful blue light that Transitions® lenses offer.


You can recommend patients the comfort of a lens that is light intelligent and provides comfortable vision in all light situations and reduces uncomfortable glare.


Find out more about the benefits of photochromic lenses and earn a CET point on our CET platform.


What can Transitions® lenses bring you?


Added value


Transitions® lenses can bring your practice added value through its recently launched Transitions® Signature® GEN8, the best overall photochromic lens*. The latest technology activates the lens faster, fades back faster and goes darker than Transitions® Signature® VII lenses meaning you can be confident recommending the best overall photochromic lens to your patients.


Your patients can even virtually try Transitions® Signature® GEN8 lenses from the comfort of their own home with the latest virtual try-on tool, why not give it a go today and encourage your patients to take a look before their appointment.

Our dedicated team are here to assist you during this time. With a 20 minute online meeting, we can discuss which of our tools will work best to get your practice making practical recommendations, increased patient satisfaction and more revenue for your business. 

Online training


We have also developed a revenue simulation tool to demonstrate the potential Transitions® can deliver to your business. Arrange an online meeting today and fastrack your reopening.


Online presence

More and more people are looking online for answers. Whether it's due to increased time at home leaving them more time to investigate their options or being able to research from the safety of their home it's essential to not only have a presence online but to showcase your services. We've put together some images and videos that you can use on your website and social media pages to show your patients the products and service you can offer them.


Back on TV


To increase footfall, we are also putting Transitions® Light Intelligent Lenses back on TV. The latest Transitions® lenses TV sponsorship will air in July to increase the brand's presence and help drive consumers to your practice. Here's a sneak peek at one of our sponsorship idents.


We're here to help

Our dedicated Transitions® team are here to help you restart your practice. Don't delay, book an online appointment today and maximise your practice reopening.

*Based on achieving the highest weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers. The survey and analysis used to measure attribute relative importance was conducted by an external research agency, in France, Italy, UK & US in 2019.

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