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For eye care professionals

How to motivate your staff in your practice

02 September 2019

Everyone in your team plays their part in the success of your practice. Find out how you can keep each other motivated and why it's so important.
Your staff are the very backbone of your optical practice; without them, you couldn’t deliver your services. Whether this refers to the optometrists, receptionists, optical assistants, opticians, technicians or anyone else part of your team, making sure your staff are motivated and driven can be very important.
There are many reasons why you should keep your staff motivated and look after their interests, no matter what industry you work in. Above everything else, it can ensure your staff feel valued and can increase job satisfaction.
For the optical industry, motivating your staff can have consequences that will enhance your practice and lead to members of your team being upskilled. So, how can you motivate your staff in your optical practice?

Offering training courses

 One of the most effective ways of motivating your staff is to inspire them to learn something new. This can breathe life into their everyday job by giving them something new to focus on and to do well at. Being able to develop a new skill can be very encouraging for staff no matter what level they are at; from the CEO to an apprentice.
Whether it’s a refresher of existing knowledge, upskilling or learning about the latest industry insights, it can create positive morale amongst your team. Once your team are on board with attending training courses, the sky is the limit!
By developing particular areas of knowledge through tailored training and support, your staff can revel in the fact they are bringing benefits to the practice and to their personal development.

Introducing personalised measurement services

Creating an overhaul of your services can motivate your staff to adapt to a new way of working; especially if that overhaul makes their life easier. Personalised measurements are now a huge part of successful optical practices; especially digital personalised measurements.

With less margin for error and more insights for your staff to share with their patients, suddenly the process becomes a lot more comfortable, convenient and interesting for all involved.
Introducing new technology into your practice can be highly motivating for staff, as they will be providing an enhanced patient experience and dispensing advanced lens solutions. Research shows that patients who are measured digitally are 30% more likely to purchase.
Being able to offer a more personalised service in general can be inspiring for staff, as they come to work each day knowing they are making a difference.

So, if you’re interested in motivating your staff further and providing them with new skills, get in touch today.

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