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For eye care professionals

What impact can digital advertising have on your practice?

25 September 2019

In today’s world, utilising digital solutions can be the difference between success and falling behind.
No matter what business type you run, implementing digital advertising can have a huge impact on your company’s achievements. In today’s world, utilising digital solutions can be the difference between success and falling behind.
Independent opticians are up against tough competition, but the likes of digital advertising and marketing can offer a wealth of benefits for your practice. The patient journey is one that presents a multitude of opportunities to advertise your services and products; by utilising digital advertising throughout this journey, you’re able to market your practice effectively.
The patient journey includes a number of stages; searching online for a reputable practice, walking down the street on the lookout for their nearest optician, booking an appointment and entering the reception area ready for their eye examination. This provides ample opportunity for you to develop a digital advertising strategy, but what impact can it have?

Digital advertising via display units

When you become an Essilor Bespoke practice, you will have access to a number of digital advertising opportunities. This includes digital display units that can be placed in or outside your practice. By combining innovative technology with intelligent data information systems, digital display units can help you to market to your customers.
Giving you the chance to display promotional content 24 hours a day, Activ’screen is the perfect way to digitalise the patient journey. The digital unit allows you to enhance the patients’ experience from the beginning.
Through video content or other media types, you can provide information on your latest products or services effortlessly and in a format that your modern patients are used to. Digital display units of this kind can encourage passers-by to take notice of your practice, as well as providing material for when patients are waiting in your reception area.
Generating traffic to your practice is an invaluable benefit of Activ’screen. What’s more, you can choose from a number of screen sizes and fitting options to suit your practice perfectly.

Digital marketing opportunities

Another huge element of digital advertising can be found in digital marketing strategies. Digital marketing is a must-have for both independent and local businesses, as it can give them a competitive edge against bigger rivals. It also provides a modern method to attract a younger customer base and acquire new patients.
The likes of social media and other paid strategies including Google Ads can provide a low cost and accessible way of advertising your practice online. Through Essilor Bespoke, you will have access to marketing support to help your practice become more visible to potential patients.
Find out more about Essilor Bespoke and unlock a world of opportunity for your optical practice.

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