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Optical industry advice

Support for eye care professionals in an ever changing industry

The optical landscape is changing. Opportunities exist for independent opticians to adapt their optometry practice offering and marketing to the consumer of today and tomorrow. We have put together a range of advice to help you on this journey.

Discover how you can be an optician leader in an ever changing landscape

Understanding the future of optometry

Discover the changes needed to attract a digitally connected patient who expects a different type of optometric customer experience.

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Optometry marketing and business

Learn how marketing can support your optometry practice growth in an environment in constant evolution.

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Optical sales advice

Adapt your optometry practice and anticipate the present and future changes in the optics world.

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