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For eye care professionals

Optometry marketing and business advice

Learn how marketing can support your optical practice growth in an evolving industry

How can independent opticians stay ahead?

Infographic: Oppotunities to excel in the optics industry

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Image conscious? How you can grow your brand appeal

Discover how you can build your own unique selling point.

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Meeting and surpassing presbyopic customer expectations in optometry

Have you ever thought your practice isn’t keeping up with modern digitisation?

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Digital signage in optometry: what do consumers respond to?

Digital signage offers the possibility of playing a key role in the marketing of your practice, but it can be difficult to know where to begin. Here, we break down what you need to know.

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Independent ECPs and new products: a 360 marketing approach

Discover our 360 degree view of marketing new products.

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Why digital is key to local marketing for independent ECPs

Learn how to use digital marketing for local promotion.

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What’s the ideal modern customer experience at an independent practice?

How can technology influence the patient experience? Should you be upgrading?

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