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For eye care professionals

Optical sales advice

Adapt your optical practice and anticipate the present and future changes in the industry


Brand building for independent ECPs, and why it can improve your sales

Take a look at what branding actually means for you

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The retail evolution of the optics industry

What ECPs need to know about the changes in the optics industry since the Ecommerce.

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Why owners should start thinking about skilling up their teams

Changing environments mean staff should think about widening their scope of work

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Staff training: how opticians can stay ahead of consumer ‘internet experts’

How to deal with the rise of the ‘expert patient’.

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Why we're upskilling optical staff for independents

Embracing training and a new ways of dispensing will see you surpass the competition.

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Progressive lenses: how do I manage patient expectations of my products?

How to think strategically about new products and manage patients' expectations of them.

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How to successfully advertise your services as an independent ECP online

Here's our quick guide to successfully advertising your services digitally.

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